Beauty Industry

Fresh Partners with Juno Shen for Kombucha Facial Treatment Essence

The limited-edition treatment uses color theory to represent ‘different auras and feelings.’

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By: Rachel Klemovitch

Assistant Editor

Fresh has partnered with neon artist, Juno Shen, for a new limited-edition Kombucha Facial Treatment Essence. This collaboration highlights the benefits of kombucha and aims to ’empower users.’
 
Kombucha is fermented black tea rich in antioxidants and is used to help smooth the skin, increase luminosity, and deliver 24-hour protection against the effects of external stressors. 
 
The formula also includes advanced metabiotic, an active ingredient technology that supports the skin’s enzymes to help visibly repair from the effects of external stress. Hyaluronic acid is used to attract and maintain moisture to enhance suppleness and Artemisia flower extract helps improve skin homogeneity.
 
Shen was inspired by the “concept of light and natural beauty that lives within all of us.”
 
The color palette represents the “different auras,” aiming to empower users. Purple is meant to embrace confidence and power; pink for strength and optimism; and orange for energy and bravery.
 
The limited-edition Kombucha Facial Treatment Essence is exclusively available at Fresh shops, Sephora, and Ulta, in-store and online.

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